Advisory

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In order to minimize the investment risk for early-stage start-ups in particular, I provide my portfolio start-ups with my team of experts, who support the various specialist departments in their day-to-day operations. The consultants evaluate the status quo of the respective department, optimize processes if necessary and help with the development and expansion of the specialist departments. My team of consultants also supports the relevant portfolio startup internally in the event of a staff shortage.

The team behind me consists of experienced professionals with many years of industry and start-up experience and significant expertise as well as demonstrable success in their respective specialist areas. The aim is to help early-stage start-ups develop their full potential and equip them with everything they need to successfully establish themselves on the market.

My team validates the current status quo and identifies existing challenges within the individual areas of the company. Based on this, a tailor-made strategy is developed to sharpen the existing business case, set clear goals and optimize existing processes.

My experts then get involved in the day-to-day operations until all defined performance indicators have been met and the startup can operate as an independent unit.

Finance

I advise and support start-ups in the pre-seed and seed phase to secure the company's liquidity and support them on their way to Series A financing.

I offer a comprehensive range of services from the preparation of valid business plans to the finalization of successful financing rounds.

Cash Flow Planning

Development of a valid business plan including all relevant key figures
Support in the development of revenue forecasts
Support in the preparation of expenditure forecasts
Preparation of cash flow analyses
Risk assessment and scenario planning
Support in the preparation of growth forecasts

Financial Modelling

Determination of economic key figures
Integration of market and target group-related factors
Business plan modeling
Sensitivity analyses

Business Development

Business development is one of the key specialist areas that lays the foundation for a company's success. However, especially in the start-up sector, business development often faces certain challenges that require a great deal of expertise and experience due to the highly dynamic nature of the industry. Company goals can change just as quickly as potential business areas or entire business models. It is therefore important to be able to act quickly and agilely with the necessary expertise.

Market Research and Analysis

Conducting comprehensive market research to gain market knowledge
Analyzing target markets, customer needs and the competitive landscape
Development of sales and marketing strategies

Business Development

Identification and development of new business opportunities
Evaluation of growth potential
Development of business models
Establishing partnerships and implementing innovative approaches
Identification of potential strategic partners to strengthen business growth
Evaluation of cooperation opportunities and negotiation of partnership agreements
Establishing and maintaining long-term strategic relationships with partners

Sales Optimization

Analysis and optimization of sales processes
Implementation of effective sales strategies and methods
Training the sales team to increase sales efficiency

People & Culture

In addition to the classic HR processes, I also support my portfolio start-ups in building a corporate culture and creating a positive working atmosphere through modern approaches. I support the development and promotion of both employees and founders. I also support the introduction of processes and structures.

Recruiting

Actively approaching candidates (active sourcing)
Creation of job advertisements and placementScreening of application documents and conducting initial interviews
Coordinating meetings with the specialist department
Recruiting for our start-up investments and partner companies
Communication and coordination of external personnel service providers

Administrative HR Topics

Contract creation and amendments
Hardware orders for employees
Onboarding together with the back office
Personnel support
Staff appraisals

Culture

Development of an appreciative corporate culture
Development of the mission and vision
Introduction of processes
Development and introduction of internal structures

Communication

What is not being communicated is not happening. Alongside business development, communication is one of the most important tools that play a key role in determining a company's success. In addition to the public perception of the company, communication makes it possible to shape and build the image and create trust among the target group. My team develops tailor-made communication concepts and successfully implements the defined measures in day-to-day operations.

Communication

Development of a communication strategy and measures tailored to the company
Development and implementation of content formats and topics for PR, such as white papers and case studies
Support with press and public relations work and external communication
Creation of briefings and wordings for interview situations
Media training for the founders
Speaker placements
Social media management
Personal branding
Development and implementation of an internal communication strategy
Success monitoring

Marketing

Support with brand building and development of a customized CI/CD
Development and optimization of the brand presence
Development and implementation of online campaigns for lead generation
Development of marketing materials
Development of various content and online formats, such as webinars, videos, fireside chats, campaigns

Trade fairs & events

Development of a project plan taking into account the relevant objectives
Organization of trade fair appearances and events
Support with logistics
Implementation of events and on-site support

Tech

With Q-Two Digital Solutions GmbH, I develop innovative technology solutions for companies. In addition to the development of loyalty and bonus programs, Q-Two designs and develops other tailor-made software solutions for companies. The CTO, Danny Thiele, supports my portfolio start-ups in all technological matters and acts as a sparring partner.

Review of key factors in the tech stack

Selection of the right technology stack (resources, project requirements, development time, security)
Programming languages such as JavaScript, Ruby, C, C++, Python, etc.
Databases for storing and managing data
Deployment tools

Release Planning

Sprint development and tracking
Prioritization of features within the scope of product development
Resource planning for developers (frontend, backend, full stack)
Creating and updating user documentation

Product Development

Analysis of the market and customer needs to identify product development opportunities
Developing new products or adapting existing products to market requirements
Testing, validating and launching new products on the market

Development Capacity

Support in the recruitment of developers by experts in the technology environment
Preparation and design for the creation of robust software architectures
DevOps and automation
Efficient collaboration and communication

Artificial intelligence

AI as potential for scaling the existing business model
- Data-driven insights
- Automation
- Prediction and optimization
Listing and consideration of optimal AI application for individual use
- Text: Jasper.AI, DeepL
- Chatbot: ChatGPT, Google Bard
- Image: Midjourney, DALL-E

Mentoring

I support young founders in developing the right mindset and coach them on how their personality influences their business success.

Developing the right mindset
Coaching in dealing with investors and business partners
Coaching in dealing with the media, including media training
Coaching in dealing with crisis situations
Optimizing your own appearance during pitch presentations
Strengthening your stage presence